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Ideas for what you send next.

A quote gathering dust, a decision-maker you never see, a prospect abroad. Here's what you can send with Clozer, and what you learn back.

Where Clozer fits in your outreach

Two ways to start: the sequence leaves from Clozer, or from the tool you already have. Either way, as soon as a prospect reads, Clozer takes over.

A prospect's path, from the cold email sequence to the deal

  1. Clozer, or your tool1/4

    The sequence

    From Clozer, your mailbox sends the sequence with one link per prospect. From lemlist, Instantly or Apollo, a Smart Link in the sequence is enough.

  2. The handoff2/4

    The prospect reads

    Clozer recognizes them. The webhook pauses their sequence: they don't get two messages.

  3. Clozer3/4

    The follow-through

    What they read, a follow-up written on that topic, the meeting booked inside the document.

  4. Your CRM4/4

    The deal

    Alerts go out by webhook to your CRM or your automation tool.

Clozer sends from your own mailbox, at most 30 emails a day per mailbox, with unsubscribe and a stop list. Your lists stay yours.

01

Prospect

Before the first meeting.

  1. A cold email campaign from Clozer

    Campaign
    You send
    Your prospect CSV, a three-email sequence, a Clozer link in the second one.
    What happens
    Whoever reads your pricing leaves the sequence: you're alerted, the follow-up is written, you call them.

  2. A sequence in lemlist, Instantly or Apollo

    Smart Link
    You send
    One Smart Link in your sequence, whatever the tool.
    What happens
    Every prospect who clicks is recognized, no form. A webhook tells your tool as soon as they read, so you can pause their sequence.

  3. Standing out after a trade show

    Video pitch
    You send
    A two-minute video pitch, recorded that same evening, with one link per contact you met.
    What happens
    You see who watched it and how far, and you call the ones who watched to the end first.

  4. A first conversation on LinkedIn or WhatsApp

    Any format
    You send
    The link, pasted into the conversation.
    What happens
    It opens on the prospect's phone, no app or account needed. You know whether they read it before you follow up.
02

Propose

Once the proposal is out.

  1. The quote that's been sitting for ten days

    PDF
    You send
    The quote as a PDF, through a link in the client's name.
    What happens
    You see they reread the pricing three times last night. The follow-up is ready: you read it over and send it.

  2. The proposal has to reach the decision-maker

    PDF
    You send
    Your proposal, as usual.
    What happens
    When your contact passes it on, the new reader shows up with the pages they read. You finally know who decides.

  3. A price that needs explaining

    PDF + capsule
    You send
    The PDF, with a 90-second video or voice capsule on the pricing page.
    What happens
    The prospect hears you explain the price while reading it. You see whether they played the capsule.

  4. A prospect who doesn't read your language

    PDF
    You send
    Your PDF, as it is.
    What happens
    They pick one of six languages and read the translated proposal, layout included. Tracking stays the same.

  5. A proposal built in Notion, Canva or Google Slides

    Web page
    You send
    The page's link, pasted into Clozer.
    What happens
    You know when it's opened, by whom, and how long it's read.

  6. A demo for people who won't take a call

    Video pitch
    You send
    A three-minute screen recording, made in Clozer, showing the product on their use case.
    What happens
    You see the parts they watched and the ones they skipped. Their questions go to the assistant, which answers from what you say in the video.
03

Close

When the prospect makes up their mind.

  1. The prospect wants to adjust the offer

    PDF
    You send
    The proposal, with “Ask for a change” at the end of the document.
    What happens
    They write their request right there, say “Can we pay in three installments?” You're notified right away.

  2. Questions from their technical team

    PDF
    You send
    Your technical documentation as a PDF, alongside the proposal.
    What happens
    The assistant answers from the document, and hands over to you when it doesn't know.

  3. They're ready to move forward

    PDF
    You send
    The proposal, with your Calendly or Cal.com page.
    What happens
    They book a slot without leaving the document, and automatic follow-ups stop.
04

Manage

For the sales manager.

  1. Spotting slipping deals before the Monday meeting

    Team view
    You send
    Nothing extra: each rep sends their links as usual.
    What happens
    The Team view shows what's moving, what's slipping, and each rep's pipeline.

Start with the proposal you're most worried about.

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